Magnetic Thought Leaders are often former rebels.
Being 7+ years in the coaching and mentorship industry and having worked with over 100 clients, I've noticed a common trait among thought leaders who truly create an unforgettable loyal brand.
They were all past rebels.
They've all been through their journey of success, injustice, disillusionment, questioning societal and industry norms, exploring many paths and most importantly never accepting anything at face value.
Then comes a point, where they integrate everything (all experiences) and reach a stage of wisdom and neutrality.
The point where the pain (anger or disappointment) that fuelled their rebellion dissolves and starts becoming a beacon of guidance for others.
They stop being a seeker or a rebel and step into the identity of a truth-teller.
Many of the people I work with are coaches, educators and service providers who've spent years honing mastery in their specific niche and then they reach a stage where they want to evolve from subject mastery to experience mastery.
They want to start mentoring from their unique perspective and lived experience to guide other seekers.
This begins the hallmark of a magnetic thought leader.
Their perspectives are radical and bold which challenge widely accepted norms in society or industry.
And that makes them stand for something bigger than themselves.
If you're resonating with this as a fellow truth-teller and thought leader, you'll probably agree with many of this.
You're also likely someone who has a vision of creating a legacy with your wisdom.
It's not just a business or a brand for you but a medium to create impact and make your experiences carry a purpose.
Almost like your journey so far has not been just about you, but for others like you as well.
But in the early stages you struggle to articulate your message in your authentic voice.
You try a number of marketing or content strategies to build your brand but nothing truly clicks.
At least not in the way that calls in your dream clients and community consistently and sustainably.
This is where my work comes in.
The way I help thought leaders like you establish your brand and message is quite different from traditional hustle-based marketing.
It's more of a depth-based emotional work where we build a content library of your unique process and experiences.
This digital library of long-form authoritative content magnetizes your ideal clients and helps them see your genius clearly.
We position you and your offers in a way that establishes you as the ultimate solution to your ideal clients' problem/desires.
You don't need much but these three levers will massively move the needle for you:
- Authoritative Positioning
- Articulate Messaging & Belief-Shifting Content
- Offer Curation
I focus more on articulation over algorithm — building simple 1-2 mid to high proximity offers with you.
When you hone your voice and message, you become an unstoppable magnet to your people.
Your audience members then start sharing your work, your posts and champion for you.
It becomes a self-nourishing ecosystem that keeps you flourishing in your genius without overwhelm and burnout.
With love,
Devika
P.S. I am looking to work with coaches, educators, and experts who hold radically bold (sometimes non-traditional) stances and want marketing that reflects their authority, unique voice, and attracts dream clients.
If that’s you, DM me on my socials or reply to this email to explore working 1:1 with me.
