As a coach and educator in the transformational space — selling high-ticket depth-based offers — you have to accept that 99% of the population is not for you.

And that should not bother you one bit.

I'll explain more shortly but before that, I want to share that this post is inspired by a recent conversation I had with a client.

She is an extraordinary relationship coach (in my opinion) who has a unique perception in dating and marriage. And I say this because I've taken many relationship courses and coaching and hers is truly unique and radical.

So recently I asked her:

"Why do I feel you have some subtle doubts about growing your brand?"

She answered that somewhere in the back of her mind she believes that most people don't value relationship coaching in general.

They value business and financial coaching much more than relationship coaching.

I notice this belief often with transformational coaches (especially the ones who have radical ideologies).

They don't see enough people looking for their services and they surely don't see many peers having the perspective they have.

This makes them believe that there's not enough demand for their genius.

But as a marketer, I'll assure you that's far from the truth.

------------

The reason why you don't see many people already searching exactly what you do is because they're not aware that your program is the solution to their problem.

They don't yet have the perspective or belief to even know how to look in the right direction to solve their problem — that's where you come in.

Take an example of someone who wants to lose weight, most people look for traditional weight loss coaches.

But rarely does it occur to them that they need a functional nutrition coach who can help them regulate their blood sugar and metabolism with lifestyle changes so that they naturally lose the weight without the hours of slogging in the gym or crash dieting.

This is where your belief shifting content comes in.

It is your responsibility as a transformation coach to help your audience see a different perspective for themselves.

See themselves in a different light and fathom a different reality for themselves.

If you do it right, your content actually does deep level of identity shifting in them.

You make them believe that you understand their pain and you can help them from the root cause.

Write about how investing in surface level problem-fixing is doing them more harm than ever.

This is also where you make them aware that many of their money or business problems are actually not related to money or business — it could be health, relationship etc.

In short, your belief-shifting content should throw light on their blind spots.

---------

Now once you start creating belief-shifting content (I suggest long form written content or video or both) you then need to accept that not everyone is meant for your work.

There'd be many who'll realize the truth (because you're a truth teller) but they'll simply be not ready to take action and probably never will.

And that's okay too.

Because there will be the 1% that'll.

All you need to do is focus on that 1%.

That 1% is more than enough for you to build a thriving six or seven figure business with legacy impact.

You don't need masses, because you are meant for depth.

Create more depth-based content that positions you as an authority and you'll always have dream clients consistently flocking to you.

Your people are waiting for you to share your genius.

Will you?

With love,
Devika

If you're a coach, educator or expert looking to get help in establishing yourself as an authoritative thought leader & becomes a dream client attracting magnet, DM me on my socials or reply to this email.