Hi Reader,

Starting today, I’m beginning a 30-day sprint where I’ll share one simplified marketing tip for sensitive entrepreneurs each day—drawn from my client work, personal practice, and 7+ years of experience as a sensitive marketer and entrepreneur myself.

Today’s tip is about what I call The Niche War.

This is a dilemma so many service providers, coaches, and consultants face. I’ve been there too, in a sea of micro-niche options, pressured to choose something ultra-specific, only to feel more and more restricted.

But my freedom-loving soul doesn’t like restrictions and I definitely didn’t want to box myself in within my own business.

Over the years, I’ve realized something important: your niche is not a label or micro-category. Your niche is your differentiator.

It’s the reason people choose to work with you over others in your industry.

And you can differentiate in many ways without boxing yourself in.

A few examples are:

• A relationship coach who helps successful women attract financially providing masculine men for marriage. Her differentiator is that she teaches women how to have clear, elegant conversations about money early in dating—something most coaches skip or lightly touch on.
• A copywriter who helps spiritual coaches convey their message in a practical way. She noticed many spiritual mentors use jargon their audience doesn’t understand, which hurts conversions. Her differentiator is translating spiritual work into practical, results-driven messaging.
• A life coach who helps single women in their 30s let go of “timeline anxiety” about their biological clock, so they can love themselves and their lives as they are today.

You don’t need to micro-niche into labels to increase conversions.

You just need to focus on the kind of client you love helping, which usually are also the ones who get the best results from your work.

In fact, your niche could be your origin story and because of that story people choose to work with you over others because they can relate better with you.

Now how do you figure this out?

Step 1: Build a community​
Start broad and focus on building a community. A community gives you a feedback loop on your content. That’s how I discovered my people love when I talk about simplified marketing for sensitive entrepreneurs.

Step 2: Write long-form content​
Long-form content earns deeper attention, which is essential for real feedback. Short-form is great for quick engagement, but for refining your messaging and differentiator, long-form is key. Think emails, blogs, or educational Youtube videos. Personally, I specialize in long-form, story-based emails, and they work best for me and my clients.

Step 3: Ask your favorite clients​
Your best clients will literally tell you why they chose you over hundreds of others. That’s how I get my sharpest insights, and it’s something I teach my clients to do strategically too.

This is why I share so much about simple, adaptable marketing because it’s timeless and rarely shaken by market volatility.

I break it into three pillars:

• Long-form, story-based copywriting & messaging
• Community building (around a shared cause)
• Email marketing

That’s it for Day 1 of this sprint: The Niche War.

Reply to this email if you have any questions—I’d love to help.

With love,
Devika

P.S. If you’ve been wondering about your niche/differentiator, just reply with a few details about your business. I’ll ask you some questions to help you get clarity.