Hi Reader,
I'm back with DAY 3 topic of my 30 days sprint of simplified marketing for sensitive entrepreneurs.
And today’s topic is one of my absolute favorites: Messaging.

Messaging is something I thrive on helping coaches and experts with, because it quite literally makes or breaks your business.

Messaging, unlike what most people believe, is not a one-dimensional thing.

It's your offer statement, elevator pitch, your "why" and also the "moral" you drive in most of your long-form content.

It *also* shapes how you articulate the results of your offer (which many experts and coaches struggle with).

So where do you begin if you want to realign your messaging to attract your dream clients and community?

1. Start with your "why": Why are you showing up in your business? What do you want to help people with (choose 1–2 outcomes)? This may tie back to your origin story.
2. Then weave in this "why" in your long form content. Use stories, client examples, personal observations and even slightly controversial takes to show different angles of the same core truth. The goal here is to help your audience feel and believe in the moral behind your “why.”
3. Once you’ve solidified your “why” and gained some traction, clarify the transformation you help clients achieve and why they should work with you over others. Example:
   👉 “I help [client type] go from [pain point] to [desired result] without [common struggle they want to avoid].
4. Lastly, offer statement: This is like the “baby version” of your elevator pitch. It connects your specific offer to your client’s real struggles, shows the realistic results they can and cannot expect, and highlights the unique approach that sets you apart.
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   ​TLDR: Why → Long-form content → Elevator pitch → Offer statement

Once you've refined these 4 areas of your messaging, you'll have dream clients coming to you with — "She gets me and this is exactly what I'd like to have!"

The biggest advice I'd give you is to test and get feedback loop on your message as much as possible (don't try to perfect it alone). Get feedback from experts, your community, audience and even existing clients.

So Reader, on a scale of 1-10, how confident do you feel about your messaging right now?
​(1 = not confident at all | 10 = super confident)

Would love to hear back from you,

Devika

If you missed the first two days you can catch up here:

DAY 1: Link​
​DAY 2: Link​